Best-selling pickups in the UK

The growth of pickup truck sales has increased over the summer of 2018, and this is set to be another record-breaker for the segment. Figures from the SMMT (Society of Motor Manufacturers and Traders) show that the market grew 4.8% to 42,041 units for the year up to and including September 2018.

Outside the Top 5, sales of the Volkswagen Amarok have been increasing steadily since they introduced the 3.0TDi V6 (2,740, up 24.4%), the X-Class has had a respectable first year with 1,080 registrations, although the Fiat Fullback continues to struggle, slumping to 822 units (down 23.5%). 

5 – Isuzu D-Max (3,797, down 13.1%)

Isuzu D-Max 2019

Isuzu D-Max 2019

The Isuzu D-Max is seen as the rough-and-rugged workhorse which, along with its respectable towing capabilities, has meant a lot of the old ‘Defender faithful’ have made the conversion. Imported to the UK by International Motors, Isuzu has built up a firm following within the farming and agricultural communities. 

4 – Toyota Hilux (5,788, down 4.7%)

Toyota Hilux

Toyota Hilux

The Toyota Hilux was once the best-selling vehicle in the segment but the eighth-generation, introduced last year, hasn’t lived up to expectation. The meagre 150hp output means the Hilux is now the least powerful pickup in the UK and, priced at £28,137 plus VAT for the top trim level (Invincible X), it’s also the most expensive.

3 – Nissan Navara (7,349; down 16.7%)

Nissan Navara 2016

It’s not been a great year for the Navara. In 2016, the Spanish-built vehicle was in fourth position with 5,994 sales but, in its first full year of production, the Navara was catapulted into second, but sales have fallen this year and it has been overtaken by the L200. 

2 – Mitsubishi L200 (7,765, up 0.4%)

Mitsubishi L200 Barbarian

Mitsubishi L200 Barbarian

Achieving a very respectable second place is the Mitsubishi L200. The Thai-built L200 is competitively priced, comes with a respectable amount of kit and, unlike most pickups, is available in single, crew and double-cab form. Like the Isuzu D-Max, the Mitsubishi L200 tends to perform better with rural and commercial customers.

Best-selling pickup UK – Ford Ranger (12,696, up 30.4%)

Ford Ranger 2016

Ford Ranger 2016

Despite being hampered by supply issues from the factory in Pretoria (South Africa), the Ford Ranger was the best-selling pickup truck in 2016. Ford dealers up and down the country have been complaining that they’re selling stock faster than they can get hold of them, with orders taking as long as 12 weeks to arrive.

One of the reasons behind the Ranger’s success is the price. The top of the range Wildtrak model is priced at just £25,000 plus VAT, although farmers are eligible to significant discount through the NFU (National Farmers Union).

2017 Pickup Truck Registration Figures

1 – Ford Ranger (13,044)

2 – Nissan Navara (10,815)

3 – Mitsubishi L200 (9,876)

4 – Toyota Hilux (7,142)

5 – Isuzu D-Max (5,522)

2016 Pickup Truck Registration Figures

1 – Ford Ranger (13,292)

2 – Mitsubishi L200 (8,223)

3 – Nissan Navara (5,994)

4 – Toyota Hilux (6,504)

5 – Isuzu D-Max (5,718)

Read the Ford Ranger versus Toyota Hilux head-to-head.

Best-selling pickups in the UK

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About The Author
- Liam Campbell is an award-winning journalist with a Masters degree in Automotive Journalism from Coventry University. Growing up on a farm and learning to drive in a Mark 1 Range Rover (his left thigh is still twice as big as his right), Liam likes to think he knows a thing or two about commercial 4x4s. Previously, he was the Van Editor at Parkers and resident pickup expert at Car Magazine, before taking up the post of Editor at Professional Pickup & 4x4. Follow him on Twitter https://twitter.com/maxximum_load

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