Best-selling pickups in the UK

The growth of pickup truck sales slowed in the latter half of 2017, but it still proved to be the biggest year on record. Figures from the SMMT (Society of Motor Manufacturers and Traders) show that the market grew 7.8% to 51,415 units.

5 – Isuzu D-Max (5,522; 5,718 in 2016)

Isuzu D-Max AT35

Isuzu D-Max AT35

The Isuzu D-Max is seen as the rough-and-rugged workhorse which, along with its respectable towing capabilities, has meant a lot of the old ‘Defender faithful’ have made the conversion. Imported to the UK by International Motors, Isuzu has built up a firm following within the farming and agricultural communities. 

 

4 – Toyota Hilux (7,142; 6,504 in 2016)

Toyota Hilux

Toyota Hilux

The Toyota Hilux was once the best-selling vehicle in the segment but the eighth-generation, introduced last year, hasn’t lived up to expectation. The meagre 150hp output means the Hilux is now the least powerful pickup in the UK and, priced at £28,137 plus VAT for the top trim level (Invincible X), it’s also the most expensive.

3 – Mitsubishi L200 (9,876; 8,223 in 2016)

Mitsubishi L200 Barbarian

Mitsubishi L200 Barbarian

Achieving a respectable third place is the Mitsubishi L200. The Thai-built L200 is competitively priced, comes with a respectable amount of kit and, unlike most pickups, is available in single, crew and double-cab form. Like the Isuzu D-Max, the Mitsubishi L200 tends to perform better with rural and commercial customers.

2 – Nissan Navara (10,815; 5,994 in 2016)

Nissan Navara 2016

It’s been a great year for the Navara. Last year, the Spanish-built vehicle was in fourth position with 5,994 sales but, in its first full year of production, the Navara has been catapulted above the Hilux and L200 into second place.

Best-selling pickup UK – Ford Ranger (13,044; 13,292 in 2016)

Ford Ranger 2016

Ford Ranger 2016

Despite being hampered by supply issues from the factory in Pretoria (South Africa), the Ford Ranger was the best-selling pickup truck in 2016. Ford dealers up and down the country have been complaining that they’re selling stock faster than they can get hold of them, with orders taking as long as 12 weeks to arrive.

One of the reasons behind the Ranger’s success is the price. The top of the range Wildtrak model is priced at just £25,000 plus VAT, although farmers are eligible to significant discount through the NFU (National Farmers Union).

Read the Ford Ranger versus Toyota Hilux head-to-head.

Best-selling pickups in the UK

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About The Author
- Liam Campbell is an award-winning journalist with a Masters degree in Automotive Journalism from Coventry University. Growing up on a farm and learning to drive in a Mark 1 Range Rover (his left thigh is still twice as big as his right), Liam likes to think he knows a thing or two about commercial 4x4s. Previously, he was the Van Editor at Parkers and resident pickup expert at Car Magazine, before taking up the post of Editor at Professional Pickup & 4x4. Follow him on Twitter https://twitter.com/maxximum_load

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