Best-selling pickups in the UK

The pickup sector is hotting up fast with sales surpassing 47,000 units in 2016, and the market already 30% up in the first two months of 2017. However, it’s not been good news for everyone involved as there were quite a few movers in 2016 in the sales chart, with model updates and new competitors.

Here is the Top 5 according to the SMMT (Society of Motoring Manufacturers and Traders):

5 – Isuzu D-Max (5,718)

Isuzu D-Max AT35

Isuzu D-Max AT35

The Isuzu D-Max is seen as the rough-and-rugged workhorse which, along with its respectable towing capabilities, has meant a lot of the old ‘Defender faithful’ have made the conversion. Imported to the UK by International Motors, Isuzu has built up a firm following within the farming and agricultural communities. 

4 – Nissan Navara (5,994)

Nissan Navara 2016

The Nissan Navara only started arriving into dealerships half way through the year, but such is the popularity of Nissan’s pickup that its already earned itself a place in the top five. The Navara is the only pickup in our top five to be manufactured in Europe (Barcelona, Spain), and it even managed to top the charts in December 2016 with 815 units.

3 – Toyota Hilux (6,504)

Toyota Hilux

Toyota Hilux

The Toyota Hilux was once the best-selling vehicle in the segment but the eighth-generation, introduced last year, hasn’t lived up to expectation. The meagre 150hp output means the Hilux is now the least powerful pickup in the UK and, priced at £28,137 plus VAT for the top trim level (Invincible X), it’s also the most expensive.

2 – Mitsubishi L200 (8,223)

Mitsubishi L200 Barbarian

Mitsubishi L200 Barbarian

Achieving a respectable second place is the Mitsubishi L200. The Thai-built L200 is competitively priced, comes with a respectable amount of kit and, unlike most pickups, is available in single, crew and double-cab form. Like the Isuzu D-Max, the Mitsubishi L200 tends to perform better with rural and commercial customers.

Best-selling pickup UK – Ford Ranger (13,292)

Ford Ranger 2016

Ford Ranger 2016

Despite being hampered by supply issues from the factory in Pretoria (South Africa), the Ford Ranger was the best-selling pickup truck in 2016. Ford dealers up and down the country have been complaining that they’re selling stock faster than they can get hold of them, with orders taking as long as 12 weeks to arrive.

One of the reasons behind the Ranger’s success is the price. The top of the range Wildtrak model is priced at just £25,000 plus VAT, although farmers are egibible to significant discount through the NFU (National Union of Farmers).

Read the Ford Ranger versus Toyota Hilux head-to-head.

Best-selling pickups in the UK

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About The Author
- Liam Campbell is an award-winning journalist with a Masters degree in Automotive Journalism from Coventry University. Growing up on a farm and learning to drive in a Mark 1 Range Rover (his left thigh is still twice as big as his right), Liam likes to think he knows a thing or two about commercial 4x4s. Previously, he was the Van Editor at Parkers and resident pickup expert at Car Magazine, before taking up the post of Editor at Professional Pickup & 4x4. Follow him on Twitter https://twitter.com/maxximum_load

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