Best-selling pickups in the UK

The growth of pickup truck sales has increased again during 2018, proving to be another record-breaking year for the segment. Figures from the SMMT (Society of Motor Manufacturers and Traders) show that the market grew 4.3% to 53,613 units for the full year – but which is the best-selling pickup in the UK?

Here is a list of all 9 pickup trucks, in order of registrations:

9 – SsangYong Musso (483, up 14.0%)

SsangYong Musso Saracen UK

SsangYong Musso Saracen UK

Trailing the pack is the Korean-built SsangYong Musso, which is based on the Rexton SUV and the only monocoque pickup on the market. Last year saw the introduction of the second-generation, which boasts increased comfort and handling, and a whole host of new technologies.  

8 – Fiat Fullback (1,093, down 26.1%)

Fiat Fullback

Fiat Fullback

The L200-based Fiat Fullback is in eighth place, despite some great deals to buy outright and to lease. The Fiat Fullback is powered by a 2.4-litre engine, which is mated to either a 6-speed manual or 5-speed auto, and features Mitsubishi’s impressive Super Select 4WD system. 

7 – Mercedes-Benz X-Class (1,646, up 739.8%)

Mercedes-Benz X-Class X250D Power review

Mercedes-Benz X-Class X250D Power review

The eagerly-anticipated Mercedes-Benz X-Class finally made it into UK dealerships in December 2017, with almost 1,000 customers paying a £1,000 deposit to be among the first to get their hands on it. However only the 2.3-litre versions (X220D and X250D) were available initially and it wasn’t until November 2018 that the first 3.0-litre V6 (X350D) models arrived. 

6 – Volkswagen Amarok (3,443, up 17.5%)

VW Amarok off-road

VW Amarok off-road

Since Volkswagen replaced the 2.0-litre 4-cylinder engine with the 3.0-litre V6, Volkswagen Amarok sales have soared. VW raised the bar even higher this year, by offering a 258PS/580Nm version, making it the most powerful pickup on the market. 

5 – Isuzu D-Max (4,888, down 11.5%)

Isuzu D-Max 2019

Isuzu D-Max 2019

The Isuzu D-Max is seen as the rough-and-rugged workhorse which, along with its respectable towing capabilities, has meant a lot of the old ‘Defender faithful’ have made the conversion. Imported to the UK by International Motors, Isuzu has built up a firm following within the farming and agricultural communities. 

4 – Toyota Hilux (7,137, down 0.1%)

Toyota Hilux

Toyota Hilux

The Toyota Hilux was once the best-selling vehicle in the segment but the eighth-generation, introduced last year, hasn’t lived up to expectation. The meagre 150hp output means the Hilux is now the least powerful pickup in the UK and, priced at £31,046 plus VAT for the top trim level (Invincible X), it’s also one of the most expensive.

3 – Nissan Navara (9,243; down 14.1%)

Nissan Navara 2016

It’s not been a great year for the Navara. In 2016, the Spanish-built vehicle was in fourth position with 5,994 sales but, in its first full year of production, the Navara was catapulted into second, but sales have fallen this year and it has been overtaken by the L200. 

2 – Mitsubishi L200 (9,246, down 6.4%)

Mitsubishi L200 Barbarian

Mitsubishi L200 Barbarian

Achieving a very respectable second place is the Mitsubishi L200. The Thai-built L200 is competitively priced, comes with a respectable amount of kit and, unlike most pickups, is available in single, crew and double-cab form. Like the Isuzu D-Max, the Mitsubishi L200 tends to perform better with rural and commercial customers.

Best-selling pickup UK – Ford Ranger (16,440, up 26.0%)

Ford Ranger 2016

Ford Ranger 2016

It’s been another bumper year for the Ford Ranger. With the supply issues behind them, Ford has managed to secure an incredible 16,440 sales in the pickup sector – taking almost a third of all pickup truck sales (30.9%). The Ranger’s success can largely be attributed to its wide range; its the only pickup truck to be offered in a choice of different cabs (single, extended and double) and different engines (2.2 and 3.2TDCi). 

2017 Pickup Truck Registration Figures

1 – Ford Ranger (13,044)

2 – Nissan Navara (10,815)

3 – Mitsubishi L200 (9,876)

4 – Toyota Hilux (7,142)

5 – Isuzu D-Max (5,522)

2016 Pickup Truck Registration Figures

1 – Ford Ranger (13,292)

2 – Mitsubishi L200 (8,223)

3 – Nissan Navara (5,994)

4 – Toyota Hilux (6,504)

5 – Isuzu D-Max (5,718)

Read the Ford Ranger versus Toyota Hilux head-to-head.

Best-selling pickups in the UK

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About The Author
- Liam Campbell is an award-winning journalist with a Masters degree in Automotive Journalism from Coventry University. Growing up on a farm and learning to drive in a Mark 1 Range Rover (his left thigh is still twice as big as his right), Liam likes to think he knows a thing or two about commercial 4x4s. Previously, he was the Van Editor at Parkers and resident pickup expert at Car Magazine, before taking up the post of Editor at Professional Pickup & 4x4. Follow him on Twitter https://twitter.com/maxximum_load

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