The Toyota Hilux has been crowned the Best Working Pickup Truck at the 2018 Professional Pickup & 4×4 Awards.
The Toyota Hilux was put to test by working professionals both on and off the road, who judged it to be the most suitable for hard work.
Judging took place in December at the Carlton Towers Estate in Yorkshire, and the judging panel consisted of 12 pickup owners who use their vehicles as part of their daily lives.
The judging panel had a wide variation of professions, including farming, fencing, plant hire, builders, road gritters, estate managers, agricultural supplies and a professional hunter. The Professional Pickup & 4×4 Awards are the only awards judged by real-world professionals simulating real-life conditions such as off-roading, towing, etc.
“The Hilux has long been regarded as the no-nonsense workhorse, and this continues into the latest generation with its fantastic residual values, a 3.5-tonne towing capacity and its highly regarded build quality and durability,” explains Liam Campbell, founder and editor of Professional Pickup & 4×4 magazine.
“The Hilux, however, didn’t just impress in terms of productivity and capabilities; the jury also made a note of its comfortable ride and handling on the road.”
Toyota was clearly proud of the Best Working Pickup Truck award, with the company releasing a statement shortly after the event.
“Hilux couldn’t hope for a better commendation than to be named the best in its class from the people whose livelihoods depend on a vehicle they can rely on to do the job, every time,” remarked James Clark, communications manager at Toyota GB.
“With each new generation of Hilux we have made advances in performance, comfort and safety, but never at the cost of its fundamental abilities as a tough, robust machine that can tackle the toughest working conditions.”