Navara Video: Why Nissan Did What It Did

Nissan Navara Video

Introducing the all-new Nissan Navara, the new generation pickup that is tough and smart, on video for the first time.

This is the 12th generation of the Nissan Navara, the Japanese firm’s hard-working pickup, embodying a rich lineage with 80 years of global pickup truck know-how and legendary reliability.

Nissan Executive Design Director, Mamoru Aoki, and Nissan Corporate Vice President of Product Planning, Keno Kato, tell us more about the inspiration behind its design and creation…

Nissan has been innovating in the compact pickup market since 1935. Until now, if it had durability, reliability and practicality, we satisfied our customers, but that’s not enough for today’s customers. Comfort and modern styling are required for small pickup trucks, and they demand attention to detail. Our challenge this time was to figure out how to combine toughness with an attractive design and a smart interior. The new Nissan NP. 300 is a car that expresses these three elements at the same time.

The new NP300 is planned to be sold in more than 180 countries in regions; it’s a critical model for Nissan. Redesigned chassis and powertrains are lighter and more durable, while vehicle weight has been properly controlled to improve fuel economy.

At the same time, the durability of the car body structure and frame has been firmly secured. We have a very solid vehicle structure with wider fenders and big tyres. It’s a fundamentally tough car, but its design treatment is very dynamic and modern.

Customers want comfort. However, it is very difficult to make a car comfortable on any road surface or situation. Tested in various markets and road conditions, the most important points the new model are interior comfort and the adoption of the zero-gravity seat.

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I think the interior better reflects the smart aspects of the car; it is not only comfortable and spacious but it’s also easy to understand where to find and reach each feature.

The cars may be used maybe for work, but it may also be shared with the family during weekends or used for fun with friends. We didn’t compromise on the details to provide our customers with a better car.

Nissan’s new NP300 pickup truck is tough and smart. That’s the charm of this pickup.