Pickup Truck Sales Collapse as Coronavirus Hits

Sales of pickup trucks and commercial 4x4s collapsed in April as the full force of the coronavirus lockdown hit the industry.

Just 271 pickups were registered in the month, alongside only five commercial 4×4 vehicles, a drop of 92% against last years figures, according to data from the Society of Motor Manufacturers and Traders.

With lockdown preventing much trade from continuing since the middle of March, pickup sales for 2020 are down just over 50% from 19,603 to only 9,710. Surprisingly, Isuzu topped the sales chart with its D-Max, registering 142 trucks and taking a 52% share of the market.

Isuzu provided three D-Max Utah pickup trucks to be used while converting the National Exhibition Centre into a temporary NHS Nightingale hospital.

Isuzu donated three D-Max pickup trucks to help the fight against the coronavirus

“These figures, while not surprising, are still shocking,” commented Mike Hawes, SMMT chief executive. “Restoring business confidence and delivering the safe restart of retail operations will be key to kick-starting demand. Getting this important market moving again will be critical to the wider automotive sector’s recovery and provide a boost to the UK economy as we begin to emerge from this crisis.”

The SMMT has revised its forecast for the year, given the unexpected and turbulent arrival of the coronavirus, suggesting a drop across all pickup trucks and light commercial vehicle of 28%, and making it the worst year since 2012. However, confidence of a rapid recovery is strong, with a prediction that the market will bounce back in 2021 to near-enough current levels.


Lead image provided by Creativity103.

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