Henrik Fisker, the CEO of Fisker Inc, has a habit of revealing products in unusual ways, and this time chose the LinkedIn social networking site to show off detailed renders of its electric pickup truck.
Fisker’s latest reveal shows the side and rear of a design concept for the company’s forthcoming electric pickup truck, expected to be called Alaska.
Henrik commented on the picture, saying that the company’s “next vehicle might be a lifestyle pick up truck! But not just any truck! We want to create the lightest, most efficient EV pick up in the world! Making it, the most sustainable!
Talking of the design, Fisker said that the “image is just a teaser! Not the final: final will be way more radical!”
The sharp-edged design is already quite radical, with an aggressive style that is at odds with the imminent Ocean SUV. However, while it appears to be lower and more compact than many US-market trucks, potentially opening up the door for European deliveries, it would be unlikely for Fisker to ignore the lucrative American market. It is therefore expected that the ‘Alaska’ pickup would be a direct rival to the dominant Ford F-150.
Fisker revealed the rear of an electric pickup truck concept in August 2019, before showing a more detailed image on Twitter in February 2020. This showed the truck wearing the name Alaska, but Fisker deleted the tweet quickly after posting it.
A more traditional tease of a pickup model appeared in Augst 2020, showing a truck covered in a sheet behind three other already announced models.
Fisker fans looking forward to a rival to the Tesla Model 3 electric car will be disappointed. “Absolutely: NOT!” exclaimed Fisker. “It’s a dying market with no or super low profits! A small crossover or hatchback is better value!”