Isuzu Builds Dealer Network Ahead of D-Max Launch

As it prepares for the launch of the new D-Max pickup truck, Isuzu has appointed several new dealers across the country, from single sites to dealer groups.

Ten new dealers were appointed in 2020 and a further 10 are expected in 2021 to increase Isuzu’s network coverage and maintain customer service levels.

A number of the new dealers are currently Mitsubishi retailers, looking to retain their lucrative commercial customers in the face of the brand’s withdrawal from the UK market.

With a growing network, Isuzu hopes to facilitate future growth and achieve its ambitious long-term sales objectives ahead of its first all-new model launch since 2012. However, despite the current D-Max model dating back nine years, sales remained strong in 2020, with the truck taking an 8.8% market share, only 0.1% down on the previous year.

New Isuzu dealer Eakin Bros
Eakin Bros new Isuzu dealership

“We’re delighted to be welcoming such a large number of new dealerships into our network as we drive to enhance our sales and aftersales operations in all corners of the UK,” explained William Brown, managing director at Isuzu UK. “With the growing popularity of pickups, and news of the launch of our all-new Isuzu D-Max, we have seen a significant increase in interest to represent the Isuzu franchise.

“Many of the new franchises are well-established and widely recognised names, and their experience will add great value to our business. We have highly ambitious sales targets for the next couple of years and welcome conversations from enterprising dealerships who are up for the challenge and are interested to find out more about our exciting plans.”

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The new recruits to the Isuzu dealer network comprise a broad mix of passenger car, commercial vehicle and agricultural backgrounds. To date, the new names include Halliday’s of Bushmills (County Antrim), Blackshaws (Alnwick), Sherwoods (Tyne & Wear), Equi-Trek (Sheffield), Unity Oxford, Croydon Isuzu, Cawdor Cars Llanelli (Carmarthenshire), R W Crawford (Billingshurst), Pentraeth Isuzu (Anglesey), Gallaghers of Sandycroft (Chester) and Hunt Forest (Blashford).

The new D-Max is expected to arrive at dealerships in March, but customers may have to wait a while longer to receive their tucks thanks to earlier delays in production. However, it could be worth waiting for; our early drive of a Thailand-specification model impressed, and it’s been winning awards already.