Isuzu Recognises Dealers at UK Awards

Isuzu has recognised its standout pickup professionals in an online dealer awards ceremony that included black ties and even celebrity guest appearances.

As Isuzu prepares to launch its award-winning new D-Max, the 2021 Dealer Awards acknowledge the talent and expertise across its growing UK network.

The comprehensive awards ceremony comprised of 18 categories and recognised dealers for a wide range of services, from customer care and finance to accessory and fleet sales. In a close-run competition, Warrington Vehicle Centre was named Fleet Dealer of the Year, York Van Centre triumphed as Accessories Dealer of the Year and Cross Keys of Leeds was awarded Customer Care Dealer of the Year.

The highest accolade of all – the 2021 Isuzu Dealer of the Year – was won by David Taylor Garages of Powys, South Wales, which was commended for its high sales volumes, aftersales support and the significant investment made into the redevelopment of its premises over the past 12 months.

The Isuzu dealer network is growing as recognised in the awards ceremony
Part of Isuzu’s growing UK network.

In addition to the dealer awards, honorary mentions were given to 16 new graduates of Isuzu’s ‘Pickup Professionals’ training programme. The training course educates Isuzu dealer staff with information that is relevant for commercial vehicle operators including product, finance and legislation, in order to provide a customer experience that complies with the highest industry standards. James Williams, Sales Manager at Listers of Worcester, earned top marks in this category and was crowned Pickup Professional of the Year.

William Brown, managing director at Isuzu UK, commented: “It’s important for us to acknowledge the huge effort and dedication of our dealer network, especially after such a challenging year. Many of our customers are key workers who provide essential services and our dealers resolved to help keep Britain working in 2020 by maintaining their vehicles so I’d like to extend a huge congratulations to all the nominated and winning dealers.”

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“Recognising our dealers’ accomplishments is a positive way to start the year and 2021 looks to be particularly successful for Isuzu as we increase our dealer network coverage and launch the All-New Isuzu D-Max.”

Accessories Dealer of the YearYork Van Centre
Accessories Sales per Unit Dealer of the YearLloyds Dumfries
Parts Dealer of the YearRoger Young
Customer Care Dealer of the YearCross Keys
Contract Hire Dealer of the YearMotus Commercials
Finance Dealer of the YearDavid Taylor Garages
New Vehicles Sales Dealer of the YearDavid Taylor Garages
Fleet Dealer of the YearWarrington Vehicle Centre
New Dealer of the YearListers of Worcester
Used Pickup Dealer of the YearCompass Isuzu
Marketing & Social Media Dealer of the YearR. W. Crawfords
Most Improved Dealer of the YearCawdor Cars (Aberystwyth)
Pickup Professional of the YearJames Williams (Listers of Worcester)
Dealer Principal of the YearWes Crawford (R.W. Crawfords)
Regional Dealer of the Year (North)York Van Centre
Regional Dealer of the Year (South)David Taylor Garages
2020 Dealer of the YearDavid Taylor Garages
Special Appreciation AwardJon Mathers (Unity Group)