Nissan put an exclamation point on the start of sales of its all-new Titan XD by unveiling a super-sized, off-road modified design study it calls the Titan Warrior Concept.
Nissan Design America took the Titan XD’s production design to new extremes with unapologetic, aggressive, athletic styling features that declare the concept’s off-road adventure intent and Nissan‘s optimism for the truck market.
“Truck buyers have a seemingly insatiable appetite for more content and more unique offerings,” said José Muñoz, executive vice president, Nissan Motor. “Even though our all-new 2016 Titan XD just started arriving at Nissan dealers nationwide last month, we are already exploring new territory where Titan might go in the future.
“Nissan has always pushed the boundaries of traditional automotive design and engineering, from our Nissan GT-R supercar to the new Titan XD. We do this with a clear conviction that there are buyers out there who appreciate something everyone else does not have. A `work hard, play harder, get bigger’ Titan XD certainly does the job.”
The Nissan Titan Warrior Concept builds on the recent Project Titan, a crowd-sourced customization of an original-generation Titan that sent two US military veterans representing Wounded Warrior Project on a once-in-a-lifetime adventure in Alaska. The new concept truck also pays homage to Nissan’s heritage of off-road racing and adventuring, which goes back to the days of Baja “Hardbody” competition pickups and Paris-Dakar Rally treks.
“As we launch the all-new 2016 Titan XD, the Titan Warrior Concept was conceived to share our team’s pride and excitement to be back in the truck market in a big way,” added Muñoz. “The team delivered.”