SsangYong to take over Mitsubishi?

Mitsubishi could be saved in the UK by the owners of SsangYong, at least according to reports in a trade magazine.

Car Dealer Magazine suggests that Bassadone Automotive Group, the company that runs SsangYong’s operations in the UK, is in discussions with Mitsubishi to take over the distribution rights in the UK.

With dealers rightly worried about their future, and Mitsubishi seemingly stepping up the speed at which they’re exiting the market, negotiations have taken on some urgency.

Any new deal would dealers to remain open and provide servicing and aftersales for existing owners, while allowing for the sale of new models imported in the future.

SsangYong could take over Mitsubishi in the UK

Each model would need to be type-approved by Bassadone, a lengthy and expensive process which would be unviable for niche models but could be a solution for more popular models, such as the L200 pickup truck.

However, while new models would be a possibility, dealers will be happy to know that other brands might be available to create multi-franchise outlets. Existing Mitsubishi dealers could add SsangYong sales, while MG is keen to align itself with multiple independent dealers. Such a collaboration would allow dealers to offer a wide range of models to suit many budgets and needs, rivalling the offering from larger manufacturers.

“We are in discussions with each other,” Nick Laird, CEO of Bassadone Automotive Group, told Car Dealer Magazine. “No formal agreement has been reached. We are both trying to work out a way for SsangYong and Mitsubishi to work together in the UK.”

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